Cashmeer issues apology after fake wedding stunt sparks backlash

Content creator Cashmeer Sayyid has apologised to her guests after a much-hyped wedding turned out to be the launch of a training institute, a twist that left many attendees feeling deceived.

Speaking on her Instagram account on Monday, August 11, 2025, shortly after an interview on a local radio station, Cashmeer admitted the backlash was justified.

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“Hi guys, so I’ve just come from the interview and I also want to apologise right now. A lot of my guests felt cheated… I listened to them, I felt bad,” she said.

The event, which had an “all black” dress code, drew numerous content creators and friends dressed in their finest outfits, expecting to witness a matrimonial celebration.

Instead, the “bride” arrived in a white suit and announced she was unveiling a training institute. Several attendees expressed frustration on social media, citing the time, money, and effort they had spent preparing for the day.

Symbolic wedding explained

Cashmeer further clarified that the wedding theme was symbolic and intended to highlight the issue of underage marriage.

“It was pushing the agenda of underage marriage,” she said, explaining that the ‘marriage’ in question was to her new project the training institute.

However, she acknowledged that the surprise approach had overshadowed her intended message.

She admitted she felt responsible for the disappointment. “For a host, if someone says they don’t like food or this or that, you feel bad for them because it’s your responsibility to ensure that your guests are satisfied,” she noted.

Controversy into business idea

In her apology, Cashmeer also revealed plans to turn the experience into a new business venture: a clothing and accessories rental platform for celebrities and event-goers. “Starting today, I’m working on it… you can rent your clothes, your shoes, your designer bags,” she said.

The platform, she added, would allow people who have worn high-end items once to earn money back by renting them out, especially for themed events.

Cashmeer ended her message with a promise: “I’m so sorry my lovelies… I’ll always show up for you.”