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‘Eric Omondi earns Ksh57M from his social media platforms’ – Dennis Itumbi
09th April, 2026 08:51 AM
Head of Presidential Special Projects and the Creative Economy Dennis Itumbi has claimed that stand-up comedian and philanthropist Eric Omondi is earning Ksh57 million from his social media platforms, making him the highest-paid content creator in the country.
According to Itumbi, Omondi‘s largest earnings come from Instagram and Facebook, highlighting the growing economic potential of digital content.
Speaking during a live interview on Wednesday night, April 8, 2026, Itumbi noted that the current administration has actively supported content creators, adding that President William Ruto personally negotiated with Meta and monetisation was introduced.
“When this administration took over, a report by OdipoDev released yesterday shows that he is earning Ksh57 million from his social media, and he is the highest-paid and his highest earning is on Instagram and Facebook,” Itumbi said.
“When this government took over, the president personally negotiated with Meta and monetisation was introduced for Meta products.”
Musician’s royalties
In addition, Itumbi added that Kenyan musicians have long struggled to earn royalties.
“Secondly, our musicians have for the longest time not enjoyed royalties,” he added.
Creative Bill
Head of Presidential Special Projects and the Creative Economy further added that the challenges facing creatives are now being addressed through the Creative Economy Bill 2026, which is currently in Parliament.
He added that the bill proposes a dedicated fund for creatives, a first-of-its-kind in Kenya.
“This administration has a Creative Economy Bill 2026 in Parliament that sets up a fund for creatives that has never existed for a long time,” Itumbi stated.
In addition, the government has allocated 30 percent of its advertising budget to content creators over the past year and a half, providing more opportunities for sustainable earnings.
“The government has put 30% of government advertising on content creators, all that has been done in the one and a half years,” he added.
To further strengthen the sector, Itumbi added that Ruto’s administration has established an independent Creative Economy Department under the presidency, alongside a Creative Economy Coordination Office.
These initiatives aim to formalise and grow Kenya’s creative economy, giving artists and content creators structured avenues for income.
“This president has created a creative economy department, independed to the ministry as a department, then we have creative economy coordination, which is the office I hold at the presidency,” Itumbi stated.
