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Daddy Owen challenges artists to package their art better
26th December, 2025 10:50 AM
Gospel artist Daddy Owen has challenged Kenyan artists to take their craft seriously and package it properly to maximise value.
Speaking from years of experience on both sides of the stage, he says local artists often sell themselves short and undervalue their work.
“Stop waiting for organisers who will sell your gift for a song, sometimes literally,” Daddy Owen wrote on Thursday, December 26, 2025.
The artist reflected on his recent performances, noting the difference between events he has attended and those he has organised. He emphasised that proper planning, attention to detail, and thoughtful presentation can change how audiences perceive local talent.
“What this tells us, as local artists, is simple: package your art well and the fans will pay for it,” he said.
Daddy Owen explained that a well-packaged performance goes beyond the music. From sound and lighting to security and overall experience, every detail plays a role in elevating an artist’s brand. He said that when artists put in effort to deliver a complete package, it reflects positively on them and the industry as a whole.
“Our audiences are ready; they’ve been ready. We just need to meet them at the level they deserve,” he added.
He also highlighted the importance of self-reliance, encouraging artists to stop depending entirely on organisers to determine the value of their work. According to Daddy Owen, artists who understand their worth and invest in presenting themselves well can create opportunities without compromise.
“Package your art well, and the fans will pay for it,” he repeated, reinforcing his call for strategic planning and professionalism.
Daddy Owen’s post comes as a reminder that local talent has grown significantly and can thrive if given the right approach. He praised efforts that show intentionality, creativity, and smart planning, saying these should become the standard. Artists who focus on quality, preparation, and presentation can redefine how local music is valued and consumed.
He concluded by reflecting on his own experiences and the lessons he has learned over the years.
“As an artist, I’ve graced countless stages and stood on both sides of the fence, performing at events and organising them,” Daddy Owen wrote.
