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Mosiria warns bodaboda riders against wearing free branded reflectors
28th February, 2026 01:47 AM
Chief Officer for Citizen Engagement and Customer Service, Geoffrey Mosiria, has issued a strong warning to bodaboda riders across Nairobi and the country.
In a video shared on his official Instagram account on Saturday, February 28, 2026, Mosiria said accepting free branded reflectors puts riders at risk while benefiting companies.
“BODABODA RIDERS WANATUMIWA VIBAYA SANA!!” he said.
He added that riders should stop wearing reflectors with company names or logos without proper compensation.
In addition, Mosiria explained that branded reflectors turn riders into walking advertisements.
“The moment you wear a company’s name, logo, or product on your reflector, you become a walking and riding billboard,” he said.
He emphasised that companies pay millions for advertising, yet riders carry the risk for free.
Mosiria highlighted the dangers riders face every day.
“You are exposed to road accidents, injuries, hospital bills, and daily risks on the road,” he said.
He stressed that while companies gain profit from free advertising, riders face the consequences. “They gain profit. You carry the risk,” he added.
Bodaboda riders must protect themselves
He gave clear advice on how riders should handle branded reflectors.
“From today moving forward: DO NOT accept branded reflectors without being PAID,” he said.
He added that companies should either pay riders directly or provide medical insurance and accident cover if they want their brand promoted.
Mosiria stressed that riders’ work has value and should be respected.
“Your body is not a billboard. Your safety is not free marketing space. Your work has value,” he said.
He urged riders to unite and demand fair treatment from companies seeking free promotion.
He encouraged riders to be smart and protect themselves. Wearing a branded reflector without compensation is a risk that many riders overlook. Mosiria said proper payment or insurance is the minimum that should be expected. He explained that safety and fair compensation must come first.
Mosiria’s warning has reminded them that their labour and safety should not be exploited for marketing purposes.
“Let us be smart, united, and demand respect for bodaboda riders,” he said.
His advice highlights the importance of valuing work, protecting lives, and ensuring that riders are treated fairly.
