Stoopid Boy reveals the cost of making ‘Kujicompose’ music video
Kenyan entertainer and digital creator Stoopid Boy has lifted the lid on the financial burden facing upcoming artists, revealing that his latest music video, “Kujicompose,” cost nearly Ksh50,000 to produce.
Speaking during a live television interview on the night of Saturday, July 12, 2025, Stoopid Boy emphasised that without money, it’s nearly impossible for grassroots artists to thrive in Kenya’s competitive music industry.
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“Unajua mziki bado kama hauna ganji, huwezi jiita msanii pale kwa ghetto. Kama hiyo video ya ‘kujicompose’, imetucost almost Ksh50,000. Keydoh amecontribute na mimi nikajazilia na kile nilikuwa nayo, ju iko kwa account yangu hiyo ngoma,” Stoopid Boy said.
Loosely translated as: “You know, in the ghetto, if you don’t have money, you can’t really call yourself an artist. Like that video for ‘Kujicompose’—it ’cost us almost Ksh50,000. Keydoh contributed, and I topped it up with what I had, since the song is on my account.”
The song, a collaboration with rising artist Keydoh, reflects both artists’ personal hustle and refusal to give up, despite limited resources. According to Stoopid Boy, the amount went into production, videography, styling, and distribution, with no formal label backing the project.
Financial barriers
His statement sheds light on the financial barriers many young creatives face, particularly those from informal settlements. He noted that in the ghetto, lacking financial muscle often disqualifies even the most talented artists from being taken seriously.
Stoopid Boy added that despite investing heavily in the video, many content promoters and platforms still take advantage of artists by hosting content on their own channels, robbing creators of watch time and ad revenue.
“Mimi nataka kufanya kazi na watu wananionyesha effort yao. Alafu pia, mimi nimechoka kutumika saa hizi. Sai mtu asiniambie ananisign, mtu asiniambie ananifanyia kitu. Time unaeza niambia unanisaidia ni unitolee ngoma unipostie kwa account yangu. At least hiyo watchtime pia inaeza nilipa nikuwe najilipia keja,” he said.
Loosely translated as: “I want to work with people who show me their effort. And honestly, I’m tired of being used. Right now, no one should come telling me they’re signing me or doing something for me. If you really want to help, just release the song and post it on my account. At least that watch time might earn me something so I can pay my own rent.”
