Retailers fault NACADA for excluding them in new alcohol policy proposal

Mustafa Juma 30th July, 2025 10:48 PM

The Retail Trade Association of Kenya (RETRAK) has expressed concern over the proposed alcohol policy by the National Authority for the Campaign Against Drug Abuse (NACADA), citing a lack of consultation and inclusion in the drafting process.

In a statement issued on Wednesday, July 30, 2025, RETRAK emphasised that it was neither invited nor consulted during the formulation of the policy, which introduces stricter regulations on the sale and consumption of alcoholic beverages across the country.

“The Retail Trade Association of Kenya (RETRAK) acknowledges the proposed policy by the National Authority for the Campaign Against Drug Abuse (NACADA), launched today, which outlines new restrictions on the sale and consumption of alcoholic beverages,” the statement read in part.

“From the outset, we wish to clarify that RETRAK was neither consulted nor invited to contribute to the development of this policy. We urge NACADA and other stakeholders to ensure that any ongoing legislative processes remain transparent and inclusive, as espoused by our constitutional guardrails.”

Legal and regulatory framework

The retail association, representing formal sector players, stressed that Kenya already has a robust legal and regulatory framework governing alcohol sales and distribution.

It called for meaningful dialogue moving forward, especially as the proposals head to Parliament and county assemblies for consideration.

RETRAK defended its members’ compliance with existing laws, including restrictions on advertising, age verification for digital sales, and zoning rules. The association also noted that many commercial centres have coexisted harmoniously with schools and places of worship, contrary to fears raised by some policy backers.

Opaque manner

While reiterating its support for responsible alcohol use and efforts to combat the illicit liquor trade, RETRAK criticised the opaque manner in which the policy was developed.

“It needs to be appreciated that the country already has a robust legal and regulatory framework governing alcohol production and sales. As the Voice of the Formal Retail Sector, we look forward to inclusive consultations as the process advances through Parliament and county legislative assemblies,” RETRAK stated.

“Formal retailers comply with existing laws, including advertising restrictions, age-verification protocols for digital sales, and zoning guidelines at both national and county levels. In many communities, commercial centres have long functioned alongside schools and religious facilities without incident.”

The association further called on NACADA and other authorities to embrace evidence-based policymaking and practical enforcement strategies and reaffirmed its willingness to engage constructively in future deliberations.

“RETRAK supports initiatives aimed at curbing alcohol misuse, preventing underage access, and eliminating the illegal alcohol trade. However, it is unfortunate that the development of this policy did not involve the retail sector, which plays a vital role in ensuring lawful and responsible alcohol distribution,” the association stated.

“We call for a transparent and inclusive policy-making process that considers practical realities on the ground. RETRAK remains committed to engaging constructively to support policies that are balanced, enforceable, and evidence-based.”