Advertisement
Inside Sabastian Sawe’s million-shilling customised plates: Rules and what you need to know
30th April, 2026 11:38 AM
In Kenya’s evolving transport sector, customised number plates have emerged as a symbol of status, identity, and exclusivity.
Issued strictly by the National Transport and Safety Authority (NTSA), these personalised plates come at a hefty price, upwards of Ksh1 million, placing them firmly in the realm of luxury motoring.
Kenya’s marathon sensation, Sabastian Sawe, has become the latest individual to own customised plates, following his groundbreaking feat at the London Marathon 2026, shortly after jetting back into the country on Wednesday, April 29, 2026.
Sawe was feted at the State House, Nairobi, on Thursday, April 29, 2026, as President William Ruto awarded him Ksh8 million and made an additional pledge of a car of his choice, complete with a personalised number plate inspired by his astonishing finishing time, an honour befitting one of the greatest performances in athletics history.
Sawe stunned the world on Sunday, April 26, 2026, when he became the first athlete to run an official marathon in under two hours. He crossed the finish line in 1 hour, 59 minutes and 30 seconds, smashing the previous world record by 65 seconds.
A pricey mark
Unlike standard registration plates, personalised plates allow vehicle owners to choose specific letter combinations, often reflecting their names, brands, or personal statements. However, this privilege comes at a significant cost. Motorists must pay a one-time fee of Ksh1 million, followed by an annual maintenance charge of Ksh50,000 to retain the unique registration.
Applications are processed digitally through the government’s eCitizen platform, with approvals typically completed within five working days. This streamlined process has made it easier for affluent car owners to acquire distinct registrations without lengthy bureaucratic delays.
Strict rules on eligibility
Despite their appeal, customised plates are not available to everyone. NTSA guidelines clearly restrict their use to privately registered civilian vehicles. Public Service Vehicles (PSVs) and commercial vehicles are expressly barred from using personalised plates, ensuring uniformity and traceability in public transport operations.
Additionally, motorists must ensure proper maintenance of the plates. In cases of loss, damage, or defacement, a replacement fee of approximately Ksh50,000 applies.
