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Skinimalism: How skincare routines are getting simpler, not more complex
10th September, 2026 10:10 AM
For years, social media convinced skincare enthusiasts that clear skin required a ten-step Korean beauty routine. Dressing tables filled up with ampoules, essences, toners, and multiple serums applied every morning and night.
Now, a global reaction against excessive product layering has birthed “skinimalism”, a minimalist approach built on using fewer, higher-quality products.
In Kenya, where hot weather, dust, and daily commuting challenge the skin, stripping back complex regimens is proving a healthy choice.
How cutting steps protects skin
Layering too many active ingredients, such as strong acids and retinoids, frequently strips away the natural moisture barrier. When this protective shield weakens, skin becomes dry, inflamed, and prone to severe breakouts.
Dermatologists note that many people struggling with sudden sensitivity are simply overloading their face with conflicting chemical formulas.
Research supports this approach.
A May 2026 study published in Clinical, Cosmetic and Investigational Dermatology noted that “evidence supporting the routine use of elaborate multi-step regimens in otherwise healthy skin remains limited,” warning that applying excessive products can trigger barrier disruption and allergic contact dermatitis.
Cutting down steps also offers relief financially. Replacing seven individual bottles with three essential items can lower monthly beauty spending from Ksh15,000 to Ksh3,500, making effective skin care realistic for everyday budgets.
The essential steps, what to skip
A healthy local routine only needs three basic steps. A gentle cleanser removes dirt, sweat, and excess oil without stripping moisture. A hydrating moisturiser locks in water and repairs the skin barrier.
Finally, a broad-spectrum sunscreen protects against intense UV rays. Daily sun protection prevents dark spots and premature ageing, making SPF the non-negotiable final step every morning.
Dermatologists agree that extra products like hydrating essences, exfoliating toners, sheet masks, and separate eye creams are mostly unnecessary.
Most standard moisturisers already contain the hydrating ingredients found in expensive serums. Avoiding harsh physical scrubs also prevents micro-tears on the face, giving the skin space to heal naturally.
