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Jalang’o praises Niko Kadi campaign, says IEBC should compensate slogan’s creator
28th March, 2026 04:48 PM
Lang’ata Member of Parliament (MP) Phelix Odiwuor, popularly known as Jalang’o, has praised the Niko Kadi campaign as a strong voter registration message.
On Saturday, March 28, 2026, he said the campaign has managed to reach many people simply and directly. He added that it has encouraged citizens to come out and register as voters. He noted that civic education has always been expensive for IEBC. He explained that this campaign is achieving similar results without heavy spending.
He further said the campaign has created strong awareness around voter registration across the country. He explained that many people are now responding to the message in large numbers. He added that IEBC usually spends big budgets on similar civic education efforts.
“Whatever you do with this information is up to you. What is my take on the Niko Kadi campaign? Very brilliant.”
He argued that the person who created the slogan should be rewarded for the idea. He said the message has already achieved national impact in a short time. He noted that similar campaigns normally cost millions to implement through official channels.
“IEBC should consider paying the person who came up with the slogan, the original guy.”
Niko Kadi campaign impact
He explained that Kenya has had many voter campaigns in the past. He mentioned messages like kadi mkononi in 2002 and jitokeze in later elections. He said these campaigns have always been used to push voter registration and turnout. He added that IEBC has consistently invested in such awareness efforts. He noted that the new campaign stands out because it is working quickly.
“Wachana na hii yetu ingine wanasiasa wameingilia. The original guy who came with Niko Kadi should actually be paid,” he said.
He said IEBC has always spent heavily on voter education campaigns. He added that the new approach feels more effective and organic. He explained that it is spreading widely without formal structures.
“IEBC is going to spend millions on civic education, asking people to go and register.”
He said the campaign has increased interest in voter registration across different groups. He explained that such turnout is not always easy to achieve in Kenya. He added that the message has created a strong public discussion around voting. He noted that it has pushed more people to act.
