Advertisement
Snoop Dogg partners with CoComelon owner Moonbug to distribute kids’ music
24th September, 2026 08:42 AM
American rapper Snoop Dogg has partnered with Moonbug Entertainment, the media company behind CoComelon, to distribute and publish his children’s music brand around the world.
The announcement follows the launch of Big Feelings Music on September 22, 2026, a specialised music label created by Moonbug to support family creators and studios.
Snoop Dogg’s kids’ franchise, Doggyland, is one of the leading names on the new company’s initial roster.
Snoop Dogg co-created Doggyland alongside Emmy-nominated producer Claude Brooks, using animated dogs and hip-hop nursery rhymes to teach toddlers positive habits, emotional resilience, and basic learning skills.
Expanding reach in family entertainment
The new partnership gives Doggyland direct access to the global distribution system that turned CoComelon and Blippi into household staples. Moonbug is owned by Candle Media, which bought the children’s entertainment firm in 2021 in a deal valued at nearly USD3 billion.
Big Feelings Music offers full label services, YouTube video distribution, music publishing administration, and marketing under one roof.
Streaming data from analytics firm Luminate shows that children’s music generated 15.7 billion on-demand audio streams in 2025 alone, making it one of the most active genres on digital platforms.
Highlighting the vision behind the brand, Claude Brooks explained how the project was designed to inspire young listeners.
“Snoop and I created Doggyland with a shared vision of using music to educate, inspire, and help kids feel confident in who they are,” Claude Brooks, Co-Creator and Executive Producer of Doggyland said. “Partnering with Big Feelings Music gives us an exciting opportunity to expand that mission, reach even more families around the world, and continue creating music that kids love and parents feel good about.”
Positive messages for young households
The agreement builds on recent work between Snoop Dogg and Moonbug’s existing creators. In August 2026, Doggyland released a collaborative single with Blippi titled “My Ice Cream Truck”, a children’s song.
With CoComelon already a daily favourite in many homes, bringing Snoop Dogg into the same distribution network gives parents fresh, educational choices for young children.
By pairing engaging hip-hop rhythms with early learning concepts, the franchise offers a fun way for families to sing, learn, and grow together.
