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Mulamwah reveals how his village content changed his life
23rd June, 2026 10:07 AM
Content creator and comedian Mulamwah has revealed how embracing his rural background helped shape his career and set him apart in the digital entertainment space.
Speaking during a podcast aired on Monday, June 22, Mulamwah reflected on the early days of his content creation journey, explaining that many people initially criticised the style of content he chose to share online.
Turning criticism into an opportunity
According to the comedian, some people used to label him as someone who was too village-oriented when he first started creating content on X. However, instead of abandoning that identity, he embraced it and used it to build a unique brand.
Mulamwah said that at a time when most creators were producing content from Nairobi, very few were highlighting life in rural Kenya.
“When I started content creation on Twitter, people were calling me a villager. That approach of behaving like a villager and showing life in the village helped me and made me different from the rest of the content creators,” he said.
He noted that the uniqueness of his content allowed audiences to connect with experiences that were familiar to many Kenyans but rarely represented on digital platforms.
Inspiring pride in rural roots
The comedian believes his content contributed to changing how many people view their rural homes. He observed that more artists and content creators are now comfortable showcasing their villages and cultural practices online.
According to him, it has become common for people to share photos and videos while visiting their rural homes, whether they are fetching water, farming or participating in everyday village activities.
“Those who are shooting content in the village right now have learnt it from me being proud of home. Today, when people go to the village, they do not miss taking photos and showing what life is like there,” he explained.
Mulamwah added that before such content became popular, many people preferred to focus on urban lifestyles rather than celebrating their backgrounds.
How culture opened international doors
The comedian also linked his success and international opportunities to the cultural aspect of his content. He revealed that his work has not only provided him with an income but has also enabled him to travel abroad.
He cited his visit to China as an example, explaining that audiences are often interested in learning about different cultures rather than seeing luxury lifestyles they may already be familiar with.
“My content has fed me and even put me on a plane. People always ask why I went to China. It is because of the things I do that people enjoy because they want to see culture,” he said.
The value of cultural storytelling
Reflecting on his experience abroad, Mulamwah said his hosts in China focused on introducing him to their traditions and way of life rather than showing him modern buildings and cities.
“They did not take me to see buildings. They took me to their village so that I could understand their culture. That is why cultural content remains important,” he added.
His remarks highlight the growing influence of cultural storytelling in digital content creation and the role it can play in connecting people from different parts of the world.
