Jaymoh Decin reveals how his viral ‘Choke Jingli’ character cost him brand deals

Comedian and content creator Jaymoh Decin has opened up about the challenges he faced while building his career, revealing that his viral ‘Choke Jingli’ character was once a stumbling block when he sought to work with major brands.

Jaymoh, who has built a large following through his comedy skits, made the revelation during an interview on Saturday, August 29, 2026, with Milele FM radio host Jacquey Nyaminde.

The comedian explained that he went through a period where he tried to secure opportunities from brands, but some turned him down because of the character he had created.

“Nilikuwa nafeel naweza piga character hii, but I went through a lot doing the character,” Jaymoh said.

He recalled one instance where he had even recommended himself to a major brand, only for the company to reject the idea.

“Nilikusuggest kwa brand kubwa, wakakataa,” he said, laughing.

Character takes shape

Jaymoh explained that ‘Choke Jingli’ was not a character he initially set out to create.

He said the persona developed while he was preparing to shoot content in a skirt and crop top. During the process, he began imitating security guards and eventually came up with the name Choke Jingli.

The character quickly caught the attention of social media users and became one of the identities associated with his comedy.

Jaymoh said the character also played an important role in helping him establish himself as a content creator.

He recalled that some of the money he earned from the character helped him buy his first iPhone, which he then used to shoot more content.

The comedian has since become known beyond Kenya, with his Choke Jingli persona featuring prominently in his online comedy. He was also listed as a nominee for Best Comedian and Digital Content Creator of the Year at the 2025 African Entertainment Awards USA.

Jaymoh also revealed that he has assembled a team of about 200 creatives through auditions as he works to build a wider creative platform.

His journey has included years of performing spoken word, acting in set books and producing social media skits before establishing himself as a comedian.

Bigger creative dream

Jaymoh said his ambition now goes beyond performing comedy.

He wants Sude to grow into a creative company that can provide opportunities for other young people who may feel that their dreams have been limited by academic qualifications or a lack of opportunities.

He urged young creatives not to abandon their ambitions simply because their journey is taking longer than expected.

According to Jaymoh, his own experience taught him that success does not always follow a predictable timeline.

“Never give up. Consistency. Daily huja,” he said.

You might also like

Entertainment

MP Mukunji features as main cast in comedian Jaymoh Decin’s new skit

Entertainment

Jaymo Decin says one wife is enough, dismisses claims men are naturally polygamous