Prezzo: Today’s music lacks content, it won’t last long
By Paulette Mboga, October 5, 2025Veteran Kenyan rapper Jackson Makini, popularly known as Prezzo, has shared his thoughts on the current state of the music industry, saying that much of today’s music lacks substance and will not stand the test of time.
Prezzo, who rose to fame in the early 2000s during the Chaguo La Teeniez era, said that the difference between music then and now lies in the content and passion behind it.
He noted that while modern artists are doing their best and deserve respect, most of their songs have a very short lifespan.
“When you are passionate about something, you give it your all. So far, so good; we thank God,” he said in an Instagram interview on Sunday, October 5, 2025.
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“But to be honest, no — the music now, they are doing what they are doing, and I salute them. It doesn’t have longevity. The lifespan is very short, so to answer your question, I don’t think we will be listening to today’s music in a couple of years.”
Era of timeless hits
Prezzo was among the pioneers who shaped Kenya’s urban music scene in the early 2000s. His music, alongside that of other artistes from his generation, dominated the airwaves and youth culture during a time when social media did not exist.
He reminded young artists that despite the challenges of the past, his generation still managed to make a lasting impact through authentic storytelling and meaningful lyrics.
“Nothing but love and respect to everyone,” he added. “But you see, there is no content in the music. Content is what makes you last longer and creates classics.”
The rapper believes that many of today’s hits are driven more by trends and online virality than by creativity and message. He said social media has made it easier for artists to gain quick attention, but without solid foundations, their success fades just as fast.
“Yes, the difference is social media now that we didn’t have before. Nowadays, it is easier than back in the day. We guys, we didn’t have that privilege, yet we are still here,” he said.
Prezzo’s remarks highlight a growing concern among veteran musicians who feel that today’s industry has shifted focus from artistry to popularity.