Ruto directs ministries to move govt advertisements to online platforms

President William Ruto has directed all government ministries to transition their advertisements from traditional outlets to digital spaces, a move he said would modernise communication and ensure broader reach.

Speaking at the 97th Kenya Music Festival State Concert in Sagana, Nyeri, on Saturday, August 16, 2025, the President noted that the digital era calls for government to align with the communication preferences of citizens. He stressed that online platforms offer speed, efficiency, and inclusivity compared to print and other traditional channels.

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Ruto explained that ministries must now prioritise online platforms, including government websites, social media, and digital media outlets, as the primary avenue for publishing tenders, vacancies, and public notices. He said the shift would not only reduce costs but also enhance transparency by making information accessible to more Kenyans.

“Our citizens live online today. From job advertisements to procurement notices, everything should be posted where people can easily access it without barriers,” Ruto said. “We must modernise the way government communicates.”

The President also linked the directive to his broader agenda of digitising government services, citing the e-Citizen platform as an example of how technology has simplified service delivery.

Reducing advertisement costs

Ruto pointed out that billions of shillings were being spent annually on advertisements in print and broadcast media. He argued that migrating to online platforms would cut unnecessary costs, allowing government to redirect funds to development programs.

“Let us not waste resources. We can reach more people online, faster and cheaper. Ministries should immediately adapt to this directive,” he stated.

The Head of State emphasised that this does not mean traditional media will be sidelined, but rather that online platforms must now be the priority.

The directive is expected to boost transparency in government dealings, as online postings can be tracked, shared, and scrutinised by citizens. By moving tenders, public participation notices, and job vacancies to digital platforms, the government aims to make access to opportunities more democratic.

Ruto assured Kenyans that his administration will work with ministries and agencies to ensure the transition is smooth and effective.

“This is about meeting the people where they are. The future is digital, and government must lead the way,” he concluded.