Argentine football fans whose US tourist visas were rejected receive free TVs
Dozens of Argentines who were denied visas to travel to the United States for the World Cup will at least have a new television to watch the games from home.
Argentine conglomerate Newsan has promised to give away Noblex TVs to the first 100 people who show up at its Buenos Aires office with documents proving they were denied a US visa between January and June.
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“Give us your denied visa and take a free TV,” an Instagram advert read.
Visa rejection impact
In Argentina, a three-time World Cup winner, excitement around the tournament co-hosted by the United States, Mexico and Canada has been tempered by travel restrictions affecting thousands of fans.
While Lionel Messi’s possible final World Cup has driven demand, strict visa approvals have left many supporters unable to attend, despite Argentina leading non-host nation ticket sales.
Reports of broader visa issues affecting journalists, team staff from countries like Iran, and even a Somali referee have added to criticism surrounding access to the tournament.
Electronics firm Newsan, which produces the Noblex brand, turned the frustration into a marketing campaign that quickly drew attention.
Fans began queuing early outside the Buenos Aires office, with some arriving before dawn to secure eligibility for the offer.
The promotion spread rapidly online, giving the company major visibility during the opening phase of the tournament.
Fans receive TVs
Those selected left with televisions in hand, shifting disappointment into celebration as they prepared to follow Argentina’s campaign from home.
One recipient, 24-year-old gamer Tomas Vageller, said the visa rejection was painful but the gift softened the blow.
“I went to get a visa because we all think it will be Messi’s last World Cup,” he said. “It’s sad I won’t be able to see it, but I’m leaving with a gift.”
Across Argentina, anticipation for the 2026 tournament feels less intense compared to 2022, when belief in a final Messi-led triumph was at its peak.
Despite strong domestic interest, the atmosphere has been dampened by the reality that many fans will not be able to travel to North America to witness the matches in person.
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William Muthama
William Muthama is a digital journalist with a focus on entertainment, human interest, and current affairs. Share stories: [email protected]/ [email protected]
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