Kindiki dismisses claims of miraa industry weakening under Ruto
By Steve Ireri, August 9, 2025Deputy President Kithure Kindiki has dismissed claims suggesting that the miraa sector has deteriorated since President William Ruto assumed office, clarifying that the challenges besetting the industry are long-standing and not unique to the current administration.
He emphasised that the government continues to work diligently to support farmers and expand markets for the much-valued agricultural product.
Speaking in Igembe South, Meru County, on Saturday, August 9, 2025, Kindiki acknowledged the many difficulties affecting the sector but underscored that these problems predate President Ruto’s tenure, stretching back through previous administrations.
According to the deputy president, the sector’s woes are deep-rooted and require sustained, coordinated efforts for meaningful improvement.
“The problems in this sector are very many. Let me begin with miraa. It has been a significant challenge for us for a long time, not just the two years under William Ruto. Even during Mwai Kibaki’s era, miraa has troubled us,” Kindiki said.
Kindiki went on to explain that the government has taken concrete steps to cushion farmers from volatile market prices.
He claimed that a minimum guaranteed price for miraa has been officially set and gazetted by the Ministry of Agriculture.
“We have worked hard to set a minimum guaranteed price, but enforcement issues persist. The price was officially gazetted by the Ministry of Agriculture, but implementing it fully remains a challenge.”
The Deputy President further elaborated on the government’s strategic efforts to widen miraa’s market reach beyond its traditional strongholds.
Noting the challenges in relying solely on the established Somali market, Kindiki revealed that officials have sought alternative export destinations and innovative logistics solutions.
“We have now identified a market in Djibouti. This will complement our traditional Somali market, which remains vital. Additionally, we are exploring other channels, including air freight, to diversify our export routes. We want to see if some consignments can pass through Kenya and Somalia by road. The people of Meru are hard-working; if asked to deliver miraa to Somalia by road, they will deliver.”
Kindiki expressed cautious optimism that these new markets will alleviate some of the pressure currently felt by miraa farmers and traders.
He acknowledged that, despite these efforts, the sector is still grappling with inadequate prices and limited market share.
“We are not satisfied with the current prices and market share of our miraa. The Djibouti market will help, but there is more work to do,” the Deputy President admitted.
In a clear vote of confidence in the current administration, Kindiki urged Kenyans to support the government’s work by allowing it to serve a full second term, highlighting that continuity is essential for resolving the sector’s persistent challenges.
“This government should have two terms. Those who want two terms should show me by their hands. Only then can we address these issues comprehensively and build a more sustainable future for miraa farmers.”