Kenya launches revised code of conduct to uphold media ethics
The Media Council of Kenya has launched the revised code of conduct to enhance and uphold ethical standards in the country’s media industry.
The Code of Conduct for Media Practice 2025 was launched on Thursday, May 15, 2025, during MCK’s Annual Media Summit in Nairobi.
The revised code of conduct addresses ethical concerns related to Artificial Intelligence(AI), user-generated content, influencer marketing, betting and the protection of children and vulnerable populations.
In a statement, the Council revised the code after a High Court ruling that nullified the Broadcasting Code and instructed the body to develop age-appropriate media content standards.
“The new code, published in a Special Issue of the Kenya Gazzette Supplement No. 70 on May 14, 2025 by the Cabinet Secretary for information Communications and Digital Economy William Kabogo amends the Second Schedule to the Media Council Act to establish the Code of Conduct for Media Practice 2025,” read the statement in part.
ICT CS William Kabogo
Speaking during the launch, Kabogo called upon the members of the fourth estate to practice fairness and accuracy in their reporting.
“ Responsible reporting underpins democracy. Speed must not override truth; accuracy and verification are crucial in the digital age,” he stated.
Further, the CS highlighted the completion of the national digital policy and investments in digital literacy and infrastructure to support community media.
Similarly, urged editors, bloggers and influencers to build a credible, accountable media ecosystem.
He also warned journalists against sensational headlines and underscored the media’s role in promoting national values.
On his part, MCK Chief Executive Officer(CEO) David Omwoyo stated that the revised code of conduct was developed through broad stakeholder consultations with provisions to enhance ethical media standards.
“It prioritises safeguarding children, victims of sexual violence and vulnerable individuals while combating hate speech, religious incitement and ethnic conflicts,” he said.
MCK Annual Media Summit
Themed Public Interest in the Era of Technology: Media Accountability and National Values, the summit brought together media stakeholders, government officials, civil society, and academics to reflect on the evolving media landscape and the ethical challenges brought about by technological advancements.
Prominent speakers included UNESCO Kenya Secretary General Dr. James Njogu, KBC CEO Ms. Agnes Kalekye, Kenya Editors’ Guild President Ms. Zubeida Kananu, and Kenya Union of Journalists Secretary General Mr. Eric Oduor.
The discussions revolved around media accountability, AI’s impact on journalism, and the role of media in promoting national values.
