Why more Gen Zs are choosing smaller friend circles
By Valerian Khakayi, June 24, 2026For many young Kenyans, the idea of having a large group of friends is no longer as appealing as it once was. Instead, more Gen Zs are choosing to keep their circles small, prioritising quality relationships over quantity.
While previous generations often measured popularity by the number of friends they had, today’s young adults are increasingly focused on meaningful connections, emotional support and peace of mind.
Choosing quality over quantity
Twenty-eight-year-old Nairobi-based marketing executive Tracy Nasimiyu says she used to have a large circle of friends in university, but things changed after entering the workforce.
“Back then, we were always hanging out in groups, attending events and going on trips. As I grew older, I realised I only had a few people I could truly rely on when life became difficult,” she says.
Like Tracy, many young Kenyans are becoming more intentional about who they allow into their lives. Rather than maintaining dozens of friendships, they prefer a handful of trusted friends who genuinely support them.
Cost of maintaining friendships
Life in adulthood comes with new responsibilities. Between demanding jobs, side hustles, family obligations and personal goals, many young people simply have less time and energy for large social circles.
For 31-year-old software developer Brian Chacha, maintaining numerous friendships became exhausting.
“Everyone is busy trying to survive. Between work, traffic and personal commitments, it becomes difficult to keep up with many people. I would rather invest my time in three or four close friends than spread myself too thin,” he says.
Economic realities have also played a role. Social activities often require spending money on transport, dining out or entertainment, making frequent group outings less practical for many young professionals.
Social media has changed friendships
The rise of social media has also transformed how friendships are formed and maintained.
While platforms such as Instagram, TikTok and X allow people to stay connected with hundreds of acquaintances, they have also made many Gen Zs more aware of superficial relationships.
Mental health advocates say young adults are becoming increasingly conscious of setting boundaries and protecting their emotional well-being.
“People are learning that not everyone needs access to every aspect of their lives. There is a growing appreciation for privacy and authentic relationships,” says counselling psychologist Mary Wangari.
Protecting mental health
Mental wellness conversations have become more common among young Kenyans in recent years. As a result, many are re-evaluating friendships that drain their energy or negatively affect their self-esteem.
Friendships characterised by gossip, competition, constant borrowing or one-sided support are increasingly being left behind.
Instead, Gen Zs are seeking friendships built on trust, honesty and mutual respect.
“Peace has become more valuable than popularity,” says Sharon Atieno, a digital content creator. “I don’t need many friends. I just need genuine ones.”
Shift, not isolation
Experts caution that having a smaller circle does not necessarily mean becoming isolated.
Strong social connections remain important for emotional support and overall well-being. The difference is that many young adults are now prioritising deeper relationships over wider networks.
As Kenyan Gen Zs navigate careers, finances, relationships and personal growth, their approach to friendship appears to be evolving. For many, a few trusted friends are proving more valuable than a long contact list.
In an age where online followers can number in the thousands, the trend suggests that genuine connection still matters most.