How to make money during the 2026 World Cup final this Sunday
By Dan Kauna, July 18, 2026The World Cup final between Spain and Argentina on July 19, 2026, is more than just a massive sporting event. For smart entrepreneurs in Nairobi, this weekend provides an excellent opening to make quick money.
While millions of football fans focus on the big screen, ordinary Kenyans can tap into the huge crowds and high excitement filling the city to generate instant cash.
With very little capital, anyone can turn the 48 hours around the final into a profitable venture.
Fast cash in food and jerseys
The easiest place to start is where fans gather. Estate viewing bases, local video dens, and entertainment spots will be packed from early evening. Food vendors setting up simple charcoal grills or snack carts nearby can secure fast sales.
Fans watching the game will always need quick meals, making smokies, eggs, and mutura major revenue earners.
The clothing market also offers good returns. Buying and selling team merchandise or running a quick jersey printing business allows traders to cash in on late interest. People want to wear their team colours on match day.
This pattern matches what experts see across Africa. A study on sub-Saharan sports trading published in the Analele Universității din Oradea journal found that “informal entrepreneurship surrounding sporting events is not merely opportunistic; it signifies a strategic adaptation to systemic constraints” like unemployment and low capital.
For a micro-business in Nairobi, this final is a direct way to beat those financial pressures.
Transport pricing and digital content
Logistics and smartphones open up even more ways to earn over the weekend. Boda boda riders can take advantage of the rush before kickoff and after the final whistle.
For those who prefer working online, digital content can generate extra income. Creating short reaction videos, match analysis, or live updates on social media feeds into a hungry audience. Creators who capture the real energy of Nairobi fan bases can monetise their clips through views or small local brand partnerships.
Making money this weekend does not require expensive permits or complex setups. Success relies on choosing the right spot, moving fast, and giving football fans exactly what they want while the excitement lasts.