10 Trendy world ‘quiet luxury’ destinations
Old money, also known as quiet luxury is TikTok’s newest trend with over 2.5 billion views. This stealth wealth trend exudes sophistication that is understated, subtle and free from overt displays of wealth. A recent survey by SlotTracker.com unveiled destinations around the world that has perfected this art of refinement, as compiled by Antony Ng’ang’a
1. Paris
The French capital is the top old money hotspot in the world, with a mind-blowing 141.99 million hashtags on Instagram. From its awe-inspiring architectural marvels, such as the Louvre Museum and the Eiffel Tower, to its prestigious fashion houses and haute couture boutiques lining the elegant streets, it’s no wonder the city is on top of the patch. In Paris, luxury is not merely materialistic; it is ingrained into every aspect of the city.
2. Morocco
The North African nation takes second place, racking up 25.1 million hashtags on Instagram. Morocco embodies vibrant culture and beauty, from its palatial architecture to its exquisite traditional arts, the country exudes a timeless sense of luxury. Visitors can indulge in the finest Moroccan cuisine, experiencing the tranquillity of luxurious desert retreats, and immersing in traditional rituals all contribute to a sense of refined indulgence. Morocco transports people to an era of old-world grandeur, making it an ideal choice for those seeking a taste of refined luxury.
3. Jamaica
The Caribbean island country landed a solid third place on the list with an impressive 14.8 million Instagram hashtags. The tropical haven offers a blend of exclusive beachfront resorts with pristine beaches and crystal-clear oceans. Jamaica provides an atmosphere of refined indulgence with its rich history, world-class golf courses, and culinary delights.
4. The Maldives
The archipelagic state and country in South Asia ranks fourth with 12.8 million hashtags on Instagram. The Maldives is known for its exclusive resorts, pristine beaches, and private water villas, offering an ideal setting for luxurious escape. The timeless natural beauty, high-end accommodations, and water-based activities further contribute to its appeal, providing a backdrop of tranquillity and sophistication.
5. Kenya
Kenya ranked as one of the most popular old money destinations in the world at fifth place, with a staggering 12.5 million hashtags on Instagram. The country’s spectacular wildlife and inspiring safari adventures are at the forefront of its allure, with iconic national parks such as Masai Mara, Tsavo and Amboseli showcasing an abundance of majestic wildlife, including the “Big Five”. Kenya’s diverse landscapes, from vast savannahs to picturesque lakes and mountains, provide a stunning backdrop for unforgettable safari experiences. The cultural richness of Kenya, with its vibrant traditions adds an extra layer of enchantment, making it a dream destination offering a magical and harmonious blend of adventure, and opulence.
6. Florence
Florence is capital of Italy’s Tuscany region. It’s museums, palaces, and churches house some of the greatest artistic treasures in the world. The most popular and important sites in Florence include the Cathedral, the Baptistery, the Uffizi, the Bargello, and the Accademia. The churches of Santa Maria Novella and Santa Croce are veritable art galleries, and the library of San Lorenzo is a magnificent exhibition of Michelangelo’s architectural genius.
7. Tuscany, Italy
Tuscany is a region in central Italy, with Florence as its capital. From the Etruscans to Romans and Renaissance, Tuscany is possibly the greatest repository of art in the world. It houses extraordinary paintings and sculpture, frescoes, and architectural masterpieces. Tuscany also offers a stunning countryside and a wonderful cuisine.
8. Bordeaux, France
The central area of old Bordeaux in southwestern France is a designated world UNESCO heritage site. It is one of the finest unspoilt 18th century cityscapes in the world. It habours everything that one would expect of a vibrant modern city: shops, services, big stores, and cinemas, but in an architectural ensemble of stone buildings that mostly date back to well before the 20th century.
9. Santorini
Santorini is one of the Cyclades islands in the Aegean Sea, Greece, with Fira as its picturesque capital. It is perched 260m above sea level and offers breathtaking views to the Aegean Sea and the island of Nea Kameni. Nearby are the villages of Oia that look like works of art as their houses are carved into the lava rock. Santorini was devastated by a volcanic eruption in the 16th century BC, forever shaping its rugged landscape.
10. Sardinia
Beyond its stunning beaches, Italy’s Sardinia yields a ruggedly scenic interior. Its archaeological sites predate Rome by thousands of years. It has world-class museums, cities with well-preserved historical cores, and traditional culture and folkways may make you forget you’re in modern Italy.
