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Ruto apologises, admits mistake in denying daughter chance to pursue film career
03rd May, 2026 06:47 AM
President William Ruto has admitted he was wrong to discourage his daughter from pursuing a career in film, saying he now regrets the decision after witnessing the strength of Kenya’s creative industry.
Speaking during the 14th Kalasha International Film and TV Awards at the Kenyatta International Convention Centre (KICC) in Nairobi on Saturday, May 2, 2026, Ruto shared a personal reflection while addressing filmmakers, actors, and content creators.
In a rare moment away from policy and politics, Ruto reflected on a past conversation with his daughter. After finishing secondary school, she had expressed interest in studying film, but he turned down the idea at the time.
“One more thing. I must this evening apologise to my daughter, Chepng’etich. She had asked me after Form 4 that she would want to do film, and I said no,” he said.
The president explained that his opinion has since changed after observing the work presented at the awards event.
“Watching what I have watched this evening, it was a mistake on my part. I should have allowed her to do the film,” he added.
He noted that his daughter later pursued interior design but acknowledged that her first interest had been film.
“She went on to do interior design, but I’m sure if she’s watching me somewhere, she now knows I said she was right. I was not,” Ruto said.
Push for creative economy
Beyond the personal admission, the president used the platform to highlight new government plans aimed at supporting the industry.
He announced the establishment of a Creative Economy Office at the State House to strengthen coordination and development in the sector.
“To deepen this commitment, I have created a Creative Economy Office at the State House. Soon, we will appoint key officials, including the Director of Gaming, Secretary for Film Services, and Head of Music and Fashion,” he stated.
Ruto also revealed plans to direct 30 per cent of government advertising toward creative platforms to boost visibility and earnings for artists and producers.
“…we are moving towards directing 30 per cent of Government advertising to creative platforms,” he added.
He further urged Parliament to fast-track the Creative Economy Bill 2026 and strengthen copyright laws to better protect and reward creatives.
“The creative economy lies at the heart of our transformation agenda – empowering our youth by unlocking talent, expanding opportunity, and driving inclusive growth,” he said.
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William Muthama
William Muthama is a digital journalist with a focus on entertainment, human interest, and current affairs. Share stories: [email protected]/ [email protected]
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