23 years later: Why the movie ‘How to Lose a Guy in 10 Days’ is trending again

More than two decades after its release, How to Lose a Guy in 10 Days is back in the spotlight, with fans revisiting the romantic comedy and its memorable characters. The renewed attention comes after reports that Paramount is developing a sequel to the 2003 film, making the movie one of the biggest nostalgia-driven entertainment stories today.
A sequel is finally in the works
The main reason the film is trending today, August 26, 2026, is news that a sequel is being developed at Paramount. Kate Hudson, who played magazine writer Andie Anderson in the original, is attached to produce the follow-up alongside producer Stacey Sher.

However, the project is still in its early stages. The studio is looking for a screenwriter, and no final cast or storyline has been announced. There is reportedly an intention to reunite Hudson with Matthew McConaughey, who played advertising executive Benjamin Barry, but their return will depend on the script.
Fans still remember Andie and Ben
The original film remains popular because of the unusual relationship between Andie and Ben. Andie takes on an assignment to prove she can make a man leave her within 10 days, while Ben makes a bet that he can make a woman fall in love with him during the same period.
Neither knows the other’s real motive, creating the misunderstandings and comedy that eventually lead to genuine feelings. The film became a commercial success, earning nearly $180 million worldwide against a reported $50 million budget.
The chemistry between Hudson and McConaughey has also helped the movie remain a favourite among rom-com fans. Their performances, alongside memorable moments such as the yellow dress and the infamous love fern, have kept the film recognisable more than 20 years later.
Nostalgia is driving the renewed interest
The sequel announcement arrives during a wider Hollywood return to popular films from the late 1990s and early 2000s. Recent follow-ups to older franchises have shown that audiences remain interested in familiar stories and characters.

There has also been renewed interest in the original stars. McConaughey recently described How to Lose a Guy in 10 Days as his favourite romantic comedy and spoke about how much the film continues to benefit his career. Hudson has also previously expressed openness to a sequel, saying the deciding factor would be whether the script was good enough.
With the possibility of Andie and Ben returning after 23 years, fans now have a reason to revisit the 2003 classic.