Mammito opens up on juggling various side hustles to sustain her celebrity status
By Katemarthason Okudo, April 29, 2026Comedian and digital content creator Eunice Wanjiku, popularly known as Mammito, has opened up about the financial reality behind life as a content creator, saying digital fame does not always translate into stable income.
Speaking during a discussion on Wednesday, April 29, 2026, on a local TV station, Mammito explained that while many see the glamour of viral skits and online fame, the income that comes with it is often inconsistent.
More than just content
Despite commanding a strong online presence, the comedian revealed she depends on multiple income streams to maintain a steady lifestyle. In addition to creating digital content, she writes for other creatives, performs stand-up comedy, and hosts events as an MC.
“I have to do so many jobs to be able to sustain,” she said. “You’re on YouTube, you’re on Facebook, you’re trying to MC, you are doing so many forms of art so that you can have enough money for a good life.”
She described her approach as doing “different forms of art,” a strategy that allows her to remain financially stable despite the unpredictable nature of online trends.
The bigger picture
Her remarks reflect a wider challenge within Kenya’s creative industry, where large audiences and high engagement do not always translate into meaningful earnings. While some platforms offer monetisation opportunities, many creators still struggle to earn consistently.
Mammito noted that staying relevant online comes with pressure, as audiences are always shifting attention to new and emerging creators.
“You can’t just be a content creator because that varies on whether you are hot at the moment,” she said. “If you’re not hot, they’re going for the next hot person.”
Advice to upcoming creatives
Mammito also advised the young people hoping to build a career in content creation on the importance of patience and consistency. “It takes time,” she said. “I’ve done comedy for 10 to 12 years since I left form four.” She also highlighted the importance of collaboration within the industry. “You have to work together. You can’t make it alone. You have to meet other creatives, juggle minds, and know what the best way forward is.”
Her opinion paints a clear picture of the modern creative economy where success goes beyond viral moments and requires adaptability, persistence, and multiple sources of income.