![SportPesa says its sponsorship of Everton FC is intact despite exiting the Kenyan space, its biggest market of the six that the firm had. [PHOTO | COURTESY]](https://k24.digital/wp-content/uploads/2019/10/EVERTON.jpg)
English Premier League club Everton have cut short their shirt partnership agreement with Kenya’s online betting firm SportPesa.
SportPesa, which has been on the club’s shirts since a five-year deal was struck in May 2017, has agreed to the termination of its contract at the end of the season.
“This has been a difficult decision but one that allows us to best deliver on our commercial plan and to grasp the new opportunities now open to us,” said a club spokesperson.
“The club would like to thank SportPesa for all of the work that has been done together. Our partnership has seen our first team visit Africa on two occasions, as well as former players and club staff take part in numerous activations in the region.
“This has allowed us to grow our own footprint in Africa and further strengthen our special relationship with the continent.”
