5 side hustles Kenyans are using to survive harsh economy
By Paulette Mboga, August 19, 2025As the cost of living continues to rise in Kenya, many citizens are finding innovative ways to supplement their income. With high inflation, rising food prices, and limited job opportunities, side hustles have become the lifeline for thousands of households.
From the busy streets of Nairobi to rural towns, Kenyans are embracing creative ventures to stay afloat.
Digital content creation
The explosion of social media has opened up new income streams through content creation. Platforms like TikTok, YouTube, and Instagram are enabling Kenyans to make money via brand deals, influencer marketing, and ad revenue.
Those who find unique niches such as comedy, lifestyle, cooking, or educational content are enjoying massive followings and consistent earnings.
Online freelancing opportunities
One of the fastest-growing side hustles is online freelancing. Kenyans are tapping into global job platforms such as Upwork and Fiverr, offering services in transcription, writing, design, and virtual assistance.
With just a laptop and reliable internet, many can earn in foreign currency, cushioning themselves against the harsh realities of the local economy. For some, freelancing has even become more profitable than traditional employment.
Online retail and delivery services
E-commerce has experienced tremendous growth in Kenya, driven by the convenience of online shopping. Many hustlers are selling electronics, beauty products, and household items via platforms such as WhatsApp, TikTok, and Instagram.
This has been paired with affordable delivery services, often run by boda boda operators, to meet the high demand for door-to-door shopping. Even small-scale resellers importing goods from China or Turkey have tapped into this growing opportunity.
Agribusiness ventures
Agriculture continues to be one of Kenya’s most reliable side hustles. From poultry and vegetable farming to greenhouse projects, agribusiness is proving to be sustainable and profitable. With food demand constantly on the rise, small-scale farmers are earning extra income while ensuring food security. Tree planting and long-term agribusiness projects are also becoming attractive investment options.
Mitumba clothes business
The secondhand clothes trade, commonly known as mitumba, remains a thriving hustle. Entrepreneurs source bales of clothing from wholesale markets like Gikomba or Toi market and resell them either in open-air markets or through social media platforms.
Young people are particularly drawn to this business, as it requires relatively low capital but promises high returns when marketed creatively, especially online.
Kenya’s economic challenges have inspired resilience and innovation. Whether it is farming, selling mitumba, or going digital, Kenyans are proving that side hustles are not just a trend, but a necessity. For many, these ventures are the bridge between financial struggle and stability in an ever-changing economy.