TikToker Elvis breaks down how to increase social media views and reach

TikToker Elvis has shared a straightforward approach to growing social media views, focusing on how creators can improve reach through simple but strategic content changes

In an Instagram post on Monday, April 13, 2026, he warned creators against posting videos without proper descriptions, saying many upload TikToks and Instagram Reels with one line of text and random hashtags, which does not help reach.

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Elvis explained that the description is not a place to dump hashtags, but what tells both the algorithm and viewers what the video is about.

He outlined his process for creating effective descriptions, saying:

“Step one: edit the video in CapCut.Step two: generate auto captions inside CapCut, which takes about 30 seconds as the app transcribes everything spoken in the video.Step three: export the captions as an SRT or TXT file.Step four: paste the captions file into Claude or ChatGPT,” he wrote.

He added that creators should use a specific prompt asking the AI to generate an SEO-optimised description, including keywords like web design in Kenya, while keeping it natural and engaging.

Elvis noted that this process produces a completely optimised description within seconds.

He explained that this matters because algorithms read descriptions to understand what a video is about. If the description is vague, such as “new video, let me know what you think,” the algorithm cannot properly distribute it.

But if the description clearly explains the content, the algorithm is able to push it to people searching for that topic.

He also said that proper descriptions help increase reach, views, and followers.

Elvis added that descriptions also make content more accessible to viewers who may not understand the language used in the video.

He finished by urging creators to stop wasting their work, spend a few extra minutes writing proper descriptions, and use captions and AI tools to optimise for keywords.