Rayvanny signs Bongo Flava singer Kusslove to his music label
By Steve Ireri, March 5, 2026Tanzanian Bongo Flava star Rayvanny has officially introduced a new artiste to his record label, Next Level Music, marking another step in the expansion of the label.
In a video shared on his Instagram page on Thursday, March 5, 2026, Rayvanny welcomed upcoming singer Kusslove to the Next Level Music family.
The award-winning artiste expressed excitement about adding fresh talent to the label and encouraged fans to support the new signee.
“Welcome to the Big Team @kusslove_tz 🔥🎶,” Rayvanny wrote.
Kusslove now joins the growing roster at NextLevel Music, a label that Rayvanny founded after leaving WCB Wasafi. The label has been working to build and promote new talent within Tanzania’s vibrant Bongo Flava music scene.
Diamond Platnumz collabo
Elsewhere, the Tanzanian singer shared insights into the power of strategic collaborations, citing Diamond Platnumz as a prime example of how partnering with the right artistes can unlock new audiences and broaden regional influence.
“I will give an example of Diamond. He did collaborations with artistes such as Davido, Innos B, and others; he was able to win over his francophone fans as well. That is the way he conquered Nigeria and West Africa, through Davido and other artistes like Flavour. That is how music should be. And now, I am very popular in India because of this approach,” he said.
Rayvanny has also highlighted the significance of tracks like “Tetema,” noting that although some may perceive them as simple or experimental, these songs helped him carve pathways to broader recognition and monumental opportunities.
He said that these strategic partnerships exemplify how foresight, planning, and artistic intent can transform a local hit into a regional phenomenon, shaping the very landscape of contemporary African music.
“All the things I do are aligned with my vision of who I want to become. I want to go in a certain direction and focus on a specific market. I know that in the future, people will understand my vision and the plan I had. I always say I do not follow the crowd. I came to lead, but in my own way. In life, to succeed, there must be a reason for the path you take. I have seen others say, ‘Oh, Tetema is nothing,’ but through that Tetema, many opportunities opened for me.”