Edgar Obare announces sale of his gossip Instagram account
Controversial blogger Edgar Obare has announced plans to sell his gossip-focused Instagram account.
On Monday, December 15, 2025, Obare shared on his Instagram Stories that BNN Ltd, including all its digital assets, brand identity, data, and trademarks, is officially up for sale.
You might also like
The announcement included a clear notice that only serious buyers would be considered, with a deposit required to initiate negotiations.
“FOR SALE. BNN LTD All digital assets, brand, data, and trademarks Serious Enquiries Only. *Deposit Require,” read the announcement.
The defamation suit
The sale comes a month after a Nairobi court issued a landmark ruling in a defamation suit, ordering ordering Obare to pay Ksh6 million in damages and publicly apologise to model Bernice Nunah and co-plaintiff Kelvin Kaume Maingi over a 2022 post.
Delivered on November 7, 2025, by Hosea Mwangi Nganga in Civil Case No. E6364 of 2022, the decision underscores the high legal risks tied to defamatory content published online.
The court granted the two plaintiffs Ksh4 million in general damages (Ksh2 million each) and Ksh2 million in exemplary and aggravated damages (Ksh1 million each).
Beyond the monetary award, he he was ordered to issue a full, unconditional apology, correct and withdraw the defamatory publication dated December 22, 2022, and comply with a permanent injunction stopping him from issuing further defamatory statements about Nunah.
Obare, a prominent Kenyan digital creator operating through Instagram, the BNN web, and Telegram channels, has faced multiple lawsuits over his reporting. However, this marks one of the few cases against him that have turned out to be a success.
Nunah is a well-known figure in Kenya’s fashion and media scene, recognised as a leading runway and commercial model. She rose to wider prominence after placing second runner-up in the Miss World Kenya pageant for the 2019–2021 cycle.
She also runs a growing personal brand as an entrepreneur and content creator focused on luxury lifestyle, fashion, and travel.
