Govt cautions NYOTA applicants on fake job sites
By William Muthama, August 4, 2025The government has issued a strong warning to youth applying for the National Youth Opportunities Towards Advancement (NYOTA) programme, cautioning them against falling victim to fake online pages and con artists.
In a statement shared on X by NYOTA on Monday, August 4, 2025, the youth empowerment project noted a rise in fraudulent activities targeting applicants. The warning specifically applies to those who applied for Business Support, Recognition of Prior Learning, and the ongoing On-the-Job Experience opportunities.
“To all applicants… please note that all information relating to the NYOTA Project will be shared on the project website and its official social media channels,” the statement read.
“Applicants will NOT pay for any of the services under the NYOTA Project.”
The government further outlined that updates will only be issued through phone numbers used during application, as well as official social media pages and the project website.
Caution and clarity
The NYOTA initiative is part of a larger government effort to reduce youth unemployment by linking applicants aged 18–35 with job training, business support, and financial literacy.
“We urge all youth to: stay vigilant, report fraudulent pages, and NOT share personal information with unauthorized parties,” the statement added.
Increased online interest in NYOTA has unfortunately opened the door for fraudsters who impersonate officials, create fake job sites, and ask for payment in exchange for placement.
Help still available
Anne Gichuhi, the NYOTA Project Coordinator, reiterated that no legitimate NYOTA opportunity requires applicants to part with money. She emphasized that regional youth offices and the national NYOTA toll-free number remain available for support.
“For inquiries or clarification, youth are encouraged to: visit the project office or their nearest sub-county youth office, contact the toll-free line 0800 222 221, or reach out through official social media pages,” she said.
The NYOTA team reminded the public that the only verified communications come from NYOTA’s official social media accounts and the website. Any other pages or individuals requesting money or documents should be reported immediately.
With thousands of youth hopeful for meaningful opportunities, the government has pledged to ensure the process remains free, transparent, and secure.