Tujengane: EABL to pay rent, buy cars for loyal customers in new campaign
East African Breweries Limited (EABL) on Tuesday, April 9, 2024, launched a Ksh100 million national consumer promotion campaign 2024 dubbed ‘Tujengane’. The brewer seeks to reward about 200,000 loyal consumers in the newly launched campaign. Speaking at the event, EABL Commercial Director Joel Kamau said: “Tujangane is about transforming consumers’ lives. The lives of 200,000 […]
EABL commits to 50:50 gender balance in its workforce in next 5 years
EABL says it will go further than just achieving gender balance in its workforce by enabling its production and agency partners achieve same.
Reopening of bars, restaurants a boon to local sorghum, barley farmers as KBL doubles demand
KBL revises its grain demand upwards to 20,000 tonnes of sorghum and 20,000 tonnes barley, which is almost double the volumes projected in August.