Why creatives are rethinking LinkedIn as more than just a corporate platform
By Trizer Lijondo, August 21, 2026For years, LinkedIn has largely been viewed as a platform for corporate professionals, job seekers and business executives. But that perception is slowly changing as more creatives and entrepreneurs begin using the platform to showcase their work, share ideas and build personal brands.
Marketing professional Tracy Waithera recently reflected on her experience on LinkedIn, noting that she had once viewed the platform as a space mainly for corporate people. She challenged herself to become more consistent by sharing articles, insights and experiences from her journey in marketing and sales.
Her experience highlights a shift in how professionals can approach the platform. Instead of simply listing qualifications and job titles, LinkedIn can become a space where people tell their professional stories and demonstrate what they know.
Showing the journey, not just the results
Tracy’s posts also point to another side of professional growth: the value of sharing the lessons behind the work.
She spoke about her transition from traditional forms of marketing and sales to digital marketing and, more recently, artificial intelligence. By documenting these experiences, she has been able to create conversations around how businesses are changing and how professionals can adapt.
Her recent article particularly caught her attention after receiving significantly higher engagement than she had previously experienced. The article explored how building a business involves more than capital and income, highlighting the time, energy and effort required to keep executing consistently.
That perspective can resonate with creatives who often show the finished product without discussing the process, setbacks and personal investment involved.
Could LinkedIn become a creative space?
As platforms such as Instagram and TikTok continue to dominate creative content, LinkedIn is emerging as another place where professionals can build visibility.
For creatives, this does not necessarily mean abandoning other social platforms. Instead, LinkedIn can offer an opportunity to present another side of their identity , one centred on expertise, experience, ideas and professional growth.
Tracy’s question about other creatives’ experiences on LinkedIn opens up a wider conversation about whether professionals are making full use of the platform. A photographer, designer, writer, marketer or content creator can use the space not only to display their work, but also to explain how they think, what they have learned and where their industry is heading.
In an increasingly competitive digital economy, being good at a craft may no longer be enough. Being able to communicate that expertise and build a recognizable personal brand could be just as important.