From car hire to iPhones: How Gen Z are setting standards in the village this December
By Valerian Khakayi, November 30, 2025Villages across Kenya are witnessing a new wave of festive celebrations.
Unlike in the past, when people focused on simple gatherings, traditional activities, or travelling upcountry to attend Christmas church services and other festive events, Gen Z has changed the norm.
For this generation, the festive season is no longer just about returning home or attending routine family functions.
Instead, it has become an opportunity to showcase style, set standards, and create an impression of living large in the city, which, for many, is not the case.
Young people are increasingly using this period to make their villagemates think they have made it in life. From hiring cars to make grand entrances to flaunting the latest smartphones and gadgets and dressing in fashionable outfits, these are some of the tricks they use to show off and flex their muscles.
They are using these methods to make their celebrations in the village stand out, and social media amplifies these moments, with videos and photos shared widely, transforming villages into trending locations during the holiday season.
The influence of platforms like TikTok, Instagram, and Facebook cannot be overstated, as they allow Gen Z to document, share, and inspire others with their unique way of celebrating.
This trend reflects a broader shift in aspirations and lifestyles among the youth. While older generations might have prioritised traditional festivities, church attendance, and family gatherings, Gen Z is blending these traditions with modern practices.
The result is a festive season that is more dynamic, colourful, and interactive, highlighting a generational shift in how celebrations are approached.
The impact is also felt economically. Local businesses in villages are adapting modern ways to cater to this young generation during this festive season.
Vendors now offer services and experiences that meet Gen Z’s expectations, whether it is renting luxury cars, providing high-speed internet for streaming events, or organising stylish party setups. This evolving market shows how the festive season is becoming a significant opportunity for both celebration and commerce.
As December unfolds, it is clear that Gen Z is redefining what it means to celebrate the holidays in rural Kenya. By combining technology, fashion, and social media influence with traditional village settings, they are setting new standards for festive celebrations.
The result is a vibrant, modern, and highly engaging festive season that others are likely to follow, marking a notable shift in holiday culture across the country.