Tedd Josiah reflects on being rebellious before finding his purpose
By Paulette Mboga, May 8, 2026Veteran Kenyan music producer and creative entrepreneur Edmond Josiah, widely known as Tedd Josiah, has opened up about his rebellious younger years and the journey that later pushed him into the bag business.
The businessman said on Friday, May 8, 2026, he spent years searching for purpose before finally finding a path that made sense to him.
He explained that during his twenties, he struggled to understand himself and what direction his life should take. According to him, the process was not easy and greatly affected his mother.
“I put my mother through the most. I remember being in my twenties and being rebellious,” Tedd Josiah said.
The businessman shared that he kept trying to figure out his identity and future during that stage of his life. He explained that he was constantly questioning himself and searching for clarity.
“I was searching for myself, trying to find who I am, what I want to do, where I want to be,” he explained.
Tedd Josiah also spoke about making a major career change later in life. He said the transition was dramatic because many people did not expect him to suddenly shift into making bags.
Finding support from his mother
The entrepreneur revealed that when he first told his mother about the idea, she was probably confused by the decision. He explained that he could now look back and laugh at how unexpected the move sounded at the time.
He added that the idea of a grown man in his forties changing careers must have sounded shocking to his mother at first. Still, she later chose to support him fully.
“How she justified that in her brain is that… this big man in his 40s, wants to change careers and start making bags,” he said.
The businessman further admitted that he sometimes imagines what his mother may have been thinking at the time. Despite the doubts, she eventually encouraged him to continue with the business.
“I look back, and I think she must have thought, Jesus take the wheel, my son has lost the plot finally,” Tedd Josiah explained.
He said his mother later became part of the creative process and even influenced the colours used in the bags. According to him, her support gave him confidence to keep going.