Huddah Monroe advises creators to stop chasing likes and prioritise real revenue
By Ascah Mwango, December 20, 2025Kenyan socialite and beauty entrepreneur Huddah Monroe has advised digital creators to shift their focus from vanity metrics to strategies that generate real income.
In a statement shared on her Instagram account on Saturday, December 20, 2025, Huddah cautioned that while likes and visible engagement may feel rewarding, they do not necessarily translate into financial success.
She noted that many creators spend too much time chasing numbers that look impressive online but have little impact on their businesses.
The Rich Beauty CEO urged creators to pay closer attention to indicators that actually drive growth, such as sales, partnerships and customer loyalty. According to her, these are the signals that sustain a brand and help creators build long-term value beyond social media applause.
“Even if the number looks smaller on the surface. Likes are public and ego-boosting, but they do not pay your bills. Stop chasing the number that looks good on the outside and start paying attention to the signals that actually move your business forward,” Huddah Monroe stated.
Huddah, who has built a successful beauty empire, said creators should approach content creation with a business mindset. She emphasised the importance of understanding what converts attention into income rather than relying on public approval.
Huddah to influencers
This comes months after Huddah called out local influencers over what she terms unfair and exaggerated pricing. The socialite criticised influencers who charge different rates depending on the client and those who quote their fees in US dollars despite operating locally.
In a series of Instagram stories shared on Friday, March 21, 2025, the businesswoman said she rarely works with influencers because their rates tend to be inconsistent and unnecessarily high, especially when dealing with her brand.
Huddah revealed that whenever influencers realise she is the one enquiring about their services, their prices suddenly triple. After surveying with her team, she discovered the same influencers were charging other clients up to 70 per cent less for the same work.
She also took issue with influencers who send rate cards in US dollars despite having never worked or travelled outside the country, saying it does not add value to their brand.
Additionally, Huddah accused some influencers of overcharging local businesses while freely promoting international brands in exchange for free PR packages. According to her, this behaviour is often driven by personal financial pressure rather than genuine brand value.