Isaya Yunge: 5 things to know about Charlene Ruto’s partner
By Paulette Mboga, August 8, 2026Isaya Yunge has suddenly found himself in the spotlight after getting engaged to Charlene Ruto, the daughter of President William Ruto, on Saturday, August 8, 2026.
While Charlene’s Koito ceremony has put their relationship in the public eye, Yunge’s social media offers a few clues about the man behind the name.
From business and technology to gym sessions, travel and selfies, here are five things that stand out about him.
1. He is building a tech empire
Yunge is not just posting about business; he describes himself as the founder of GOODSAM, Africa’s first affordable premium smartphone brand. According to his social media profile, he is working on a multi-billion-dollar ecosystem spanning smart clean energy and AI-driven technologies.
His bigger goal is also hard to miss. Yunge says he is leading a movement to bring digital access to the 600 million Africans who are still offline. He is also a Queen’s Young Leader recipient, with his work centred on empowering communities through innovation. He once received the prestigious Queen’s Young Leaders Award from Her Majesty Queen Elizabeth II at Buckingham Palace in June 2018.
2. The gym is clearly part of his life
When he is not busy with business, Yunge appears to make room for fitness. It is safe to say he is a gym rat, and his social media gives that side of his lifestyle a place in the spotlight.
3. He has a thing for travel
Yunge’s social media also shows that he likes to travel. His posts give glimpses of his time away from the office and the business world, showing him enjoying different places and experiences.
It is a different side of the entrepreneur, especially when compared with the technology and business work that takes up much of his profile. Travel appears to allow him to step away from work and enjoy the moment.
4. He is not shy about selfies
Some entrepreneurs may keep their social media strictly about business, but Yunge appears to have no problem turning the camera towards himself. He does not mind taking a selfie or two and sharing it.
The selfies add a more relaxed side to his online presence. Amid the business talk, technology and fitness posts, there is room for the simple social media tradition of taking a good picture of yourself.
5. Business is a big part of his identity
If there is one thing that stands out about Yunge, it is his focus on business. His work with GOODSAM puts him at the centre of his interests in smartphones, clean energy and AI-driven ecosystems.
His profile presents him as an entrepreneur focused on building solutions for Africa while expanding digital access. Now, with his engagement to Charlene, Yunge is getting attention for a very different reason too, as he prepares to become part of one of Kenya’s most closely watched families.